Course Name | Advertising Photography |
Code | Semester | Theory (hour/week) | Application/Lab (hour/week) | Local Credits | ECTS |
---|---|---|---|---|---|
VCD 410 | Fall/Spring | 2 | 2 | 3 | 4 |
Prerequisites | None | |||||
Course Language | English | |||||
Course Type | Elective | |||||
Course Level | First Cycle | |||||
Mode of Delivery | - | |||||
Teaching Methods and Techniques of the Course | ||||||
Course Coordinator | - | |||||
Course Lecturer(s) | ||||||
Assistant(s) | - |
Course Objectives | This course aims to prepare students for working in a commercial photographic studio. Through a series of hands-on practical exercises, students will acquire skills appropriate to the creation and execution of photographs for use within advertising. Progressing from simple photo-shoots to more complex shoots indoors and outdoors, the course will culminate with students collaborating to prepare and execute advertising photographs of their own design. |
Learning Outcomes | The students who succeeded in this course;
|
Course Description | The course will simulate the conditions of a commercial photography environment with a focus upon the creation and execution of photographs for advertising. |
Related Sustainable Development Goals | |
| Core Courses | |
Major Area Courses | X | |
Supportive Courses | ||
Media and Managment Skills Courses | ||
Transferable Skill Courses |
Week | Subjects | Required Materials |
1 | Introduction | |
2 | Workshop – I | DIY Photo Studio |
3 | Basics | Basics of Aperture, Shutter Speed & ISO |
4 | Lightroom Workshop | Post-processing workshop / Adobe Lightroom is needed |
5 | Workshop – II | Copy Cat / Bring your cameras |
6 | Project – I | Bring your cameras |
7 | Workshop – III | Cheap Studio / Bring your cameras |
8 | Project – II | Bring your cameras |
9 | Workshop – IV | Docu-mercial / Bring your cameras |
10 | Project – III | Bring your cameras & Laptops |
11 | Interim Review | |
12 | Guest Lecturer | |
13 | Project – IV | Bring your cameras & Laptops |
14 | Screening | |
15 | Semester Review | |
16 | Semester Review |
Course Notes/Textbooks | Advertising Photography: A Straightforward Guide to a Complex Industry (978-1598634068) Commercial Photography Handbook: Business Techniques for Professional Digital Photographers (ISBN 978-1584282600) |
Suggested Readings/Materials | - |
Semester Activities | Number | Weigthing |
Participation | ||
Laboratory / Application | ||
Field Work | ||
Quizzes / Studio Critiques | ||
Portfolio | ||
Homework / Assignments | ||
Presentation / Jury | ||
Project | 4 | 100 |
Seminar / Workshop | ||
Oral Exam | ||
Midterm | ||
Final Exam | ||
Total |
Weighting of Semester Activities on the Final Grade | 1 | 100 |
Weighting of End-of-Semester Activities on the Final Grade | ||
Total |
Semester Activities | Number | Duration (Hours) | Workload |
---|---|---|---|
Course Hours (Including exam week: 16 x total hours) | 16 | 4 | 64 |
Laboratory / Application Hours (Including exam week: 16 x total hours) | 16 | ||
Study Hours Out of Class | 0 | ||
Field Work | |||
Quizzes / Studio Critiques | |||
Portfolio | |||
Homework / Assignments | |||
Presentation / Jury | |||
Project | 4 | 11 | |
Seminar / Workshop | |||
Oral Exam | |||
Midterms | |||
Final Exams | |||
Total | 108 |
# | Program Competencies/Outcomes | * Contribution Level | ||||
1 | 2 | 3 | 4 | 5 | ||
1 | To be able to apply the fundamental principles of design in creating visual narratives and messages, using physical and digital media, | X | ||||
2 | To attain complex problem-solving skills, using various design methods, | X | ||||
3 | To have a clear understanding of creative/art direction, | X | ||||
4 | To be able to use the advanced theoretical and applied knowledge attained in the areas of Visual Communication Design, | X | ||||
5 | To act with social and ethical awareness and to take responsibility, both individually and collectively, for developing aesthetic and effective design solutions, | X | ||||
6 | To be able to investigate, interpret and evaluate the developments on Visual Communication Design in the world and in Turkey, | X | ||||
7 | To have an advanced level of knowledge and experience in producing/editing still and moving images, | X | ||||
8 | To attain proficiency in using related software, media, and communication technologies, | X | ||||
9 | To gain reflexive and critical thinking abilities, | X | ||||
10 | To undertake self-directed and continuous education in the discipline, to develop a lifelong learning attitude, | X | ||||
11 | To be able to collect data in the areas of Visual Communication Design and communicate with colleagues in a foreign language ("European Language Portfolio Global Scale", Level B1), | X | ||||
12 | To be able to speak a second foreign at a medium level of fluency efficiently, | |||||
13 | To be able to relate the knowledge accumulated throughout the human history to their field of expertise. | X |
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest